Art Gallery Serdica Presents
– The First Exhibition Of Eva Teneva-Zaikoff From
The Sequence “50/50 Or Fifty Fifty” – What’s Behind The Scratch Field?
Period: 15th of January – 14th of February, 2020
Opening: Opening at the 15th of January, 2020, Wednesday at 6:30 PM
Art Gallery Serdica at the Zhenski Pazar Market presents Scratch Art – the first independent exhibition of Eva Teneva-Zaikoff from the sequence 50/50 or Fifty Fifty, which will be held in the period of 15th of January – 14th of February, 2020. Behind the idea of Scratch Art is a social experiment of the author, provoked by the modern mania among Bulgarian people to erase different in shape and content fields with the hope to win fast money.
In Art Gallery Serdica, Eva Teneva-Zaikoff will present large scale digital prints of figures covered with a scratch field, placed in interesting and provocative places. The scratch fields themselves will be erased by the people present during the opening of the exhibition, which will be on the 15th of January at 6:30 PM. Eva Teneva-Zaikoff will provoke the guests expectations at the vernissage – they will not discover what they have expected – but something else entirely – texts, funny messages, new images and other surprises.
We have the pleasure to invite you to the opening of the exhibition Scratch Art on the 15th of January, 2020, at 6:30 PM. We will be expecting you with great mood, provocations, opportunities to win an original print signed by Eva Teneva-Zaikoff and become a part of our social experiment at the artist’s birthday.
In the Scratch Art Exhibition we will present large scale digital prints based on original pictures with pencil, coal and dry crayon from the art school period of the author. On the prints there are manually collaged scratch fields, under which different messages are found. The power of the drawing remains inspite of the distance in time. The new medias help for expressing the idea and make the drawings actual even today, with a somewhat different point of view.
Everywhere we are overwhelmed by messages for material acquisitions, awards and money enough for a few generations to live. But nobody offers us to win a spiritual, a cultural or some other artefact that fills the void in the soul,” explains Eva Teneva-Zaikoff as a cause of her exhibition.
This exhibition will offer a new experience for the spectator, which “winks with a slight irony towards what is important and have we succeeded to make the cultural transition, without staining our hands with compromises.” – the author also adds.
About the author:
In 1998 Eva Teneva-Zaikoff graduates from the National Academy of Art, with specialty Graphics with Professor Galilei Simeonov, and Drawing with Professor Aleksander Stanev-Soma. She has got multiple participations in exhibitions for drawings, graphic exhibitions and biennales in the country and abroad. She takes part in fashion shows with a self-made collection. The subjects she is interested in are either citizen related or off-beat. She loves the experiment. She has worked in the field of the performance, the installation and all kinds of media in between.
Such participations are: Youth exhibition with curator Stefaniya Yanakieva, Union of the Bulgarian Artists; Sofia Underground; Apolonia, Sozopol; Impressionism – a Sofia Art Gallery presentation with a performance of the book The Impressionism, which Eva Teneva-Zaikoff has translated from English; Mass art – a participation of an exhibition of Section 13, Union of the Bulgarian Artists; participation in the biennale for contemporary art in Egypt in the frames of the Underground with a curator Ruen Ruenov; participation in the installation of the festival Sun-Moon in Trigrad.
Photography is a fellow traveller in almost all of her initiatives, especially in the area of advertising. Eva Teneva-Zaikoff has been in the advertising business for nearly 20 years as an art director and has worked for customers such as NOKIA, HBO, Cinemax, BAT, Glaxo Smith Kline, Nestle, Unicredit Bulbank, First Investment Bank. Together with her colleagues, she has created art advertisements, events, designs.
During the years, she has taught drawing to students, who today deal with restoration, design, architecture and other visual arts.
In 2019 she draws portraits for the company Delongi with bulk and prepared coffee in real time. People are flocking to enjoyher art, therefore she has decided to maked them happy in 2020 with the Promo-exhibition Scratch Art from the sequence of exhibitions “50/50 or Fifty Fifty.”
Art Gallery Serdica is found at the Zhenski Pazar Market, on the corner of boulevard Stefan Stambolov and Lozengrad Street. Pazari Vazrazhdane is the municipal association, which administers the Zhenski Pazar’s Market.